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    SHOCKING SOCIAL MEDIA STATISTICS THAT WILL MAKE YOU RETHINK YOUR SOCIAL STRATEGY   Editor’s note: the statistics were taken from the following Fast Company article:   http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra   Having worked in alcohol beverage retail for 24 years, I can empathize with today’s small business owners and their marketing dilemma: do I hire a…

    “Clicks and Mortar” is the fast growing retail theory of allowing your customers the choice between shopping in your store or shopping from their sofa. E-commerce has exploded in the retail beverage industry and should be an integral part of every retailer’s arsenal even if they have a thriving bricks-and-mortar storefront.   E-commerce…