Engaged Internal Customers

    We just posted an interesting article on our social media platforms regarding “Engaged Internal Customers.”   [https://www.facebook.com/dramshopmedia/posts/625685100967960] Those engaged internals are your employees, and they are vital to your brand’s success. Your social media strategy could be flawless, but if your employees don’t buy in, your customers will take notice and they will publicly…

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Whiskey & Wheaties | Winners and Losers

On May 24th Florida Governor Rick Scott vetoed SB 106, commonly referred to as the “Whiskey & Wheaties” bill. The proposed legislation would have allowed retailers like Target and Walmart to sell liquor inside their big box stores on the same shelves as their other products.   As a former retailer and President of the…

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Rethink Your Social Strategy

    SHOCKING SOCIAL MEDIA STATISTICS THAT WILL MAKE YOU RETHINK YOUR SOCIAL STRATEGY   Editor’s note: the statistics were taken from the following Fast Company article:   http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra   Having worked in alcohol beverage retail for 24 years, I can empathize with today’s small business owners and their marketing dilemma: do I hire a…

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Clicks and Mortar

    “Clicks and Mortar” is the fast growing retail theory of allowing your customers the choice between shopping in your store or shopping from their sofa. E-commerce has exploded in the retail beverage industry and should be an integral part of every retailer’s arsenal even if they have a thriving bricks-and-mortar storefront.   E-commerce…

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What’s Your Email Marketing Plan?

If you don’t have an answer to that question, you’re in luck: Dramshop Media can help. Running day-to-day operations of your retail business is not easy. As former retailers, we understand the multitude of daily tasks that go into running a successful store. We also understand that a key component includes how to build—and maintain—a…

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