Archive for March 2017

Rethink Your Social Strategy

    SHOCKING SOCIAL MEDIA STATISTICS THAT WILL MAKE YOU RETHINK YOUR SOCIAL STRATEGY   Editor’s note: the statistics were taken from the following Fast Company article:   http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra   Having worked in alcohol beverage retail for 24 years, I can empathize with today’s small business owners and their marketing dilemma: do I hire a…

Read More

Clicks and Mortar

    “Clicks and Mortar” is the fast growing retail theory of allowing your customers the choice between shopping in your store or shopping from their sofa. E-commerce has exploded in the retail beverage industry and should be an integral part of every retailer’s arsenal even if they have a thriving bricks-and-mortar storefront.   E-commerce…

Read More